Jim Grimes is a television news anchor and reporter working at the CW affiliate in Dallas, Texas. As a television personality, maintaining a positive profile in the local community and in the industry as a whole is extremely important. Jim needed to display his talents and promote his identity in an efficient, effective and accessible way, while still conveying the warmth of his own personality.
JimGrimesLive is primarily a Flash-based experience, framed in standards-based XHTM and CSS. Most of his textual content is provided in Flashpaper format, which allows the precise and consistent formatting of a PDF file without the need for the large PDF plugin. The design is clean and professional, but with a slightly whimsical tone that provides just a touch of humor.