The Colorado-based Global Innovation for Fair Trade – GiFFT – is an organization that helps connect producers in the developing world with ethically-minded buyers around the globe. They needed a website that would convey the humanitarian nature of their enterprise, but without seeming preachy or humorless. A tropical theme was chosen for the site overall to reflect the fact that a majority of GiFFT's production partners are in equatorial regions of the world; meanwhile presentation of navigation elements and text were designed to be relaxed and casual to emphasize the people-based focus of GiFFT.
This project was undertaken in partnership with Figaro Interactive, who implemented RedBlok's designs and provided the interactive machinery that drives the site.