Paul Wackym, a.k.a. "The Baker Man", sells his handmade gourmet cookies in the Dallas/Fort Worth area, and is hoping to expand his market via the internet. His website provides photos and descriptions of his products along with contact and ordering information. The design objective here was two-fold: to promote Paul's products, and also to develop and promote his brand. We do both in a site that is clean and uncluttered, but also warm and inviting, with Paul's trademark "Baker Man" persona appearing throughout the site.